Motion Graphic Templates Provide The Competitive Edge
Article by Janine Macdonald
Storyboarding has been widely employed in the development of movies, comics, stories and advertisements. Storyboards enable creative teams to brainstorm and capture the various ideas before finalising on an action plan for the production. A form of visual thinking, storyboarding allows ideas to be physically presented and the components of the project chronologically arranged. However, it is imperative to differentiate the two main uses of storyboarding; working and presentation storyboards. Working storyboards are utilised for planning the project and finalising the sequence of events, whereas the presentation storyboard is used to sell the final vision and sequence to the client.
When working with any client, it is essential that as much information pertaining to the purpose of the production being commissioned, such as timelines, style, multimedia content, music and shots to be included is noted. This process of creating a full production concept through the process of storyboarding can be an time consuming and expensive activity; with many edits and revisions of the work before the project is given final approval. For this reason, many video and graphic professionals are relying on leading providers of Adobe digital templates where they are able to purchase royalty free motion graphics templates, adjust them to suit requirements and email them to the client or network for approval.
The process of re-rendering and editing after they have been delivered to the client is expensive and disrupts the workflow, wasting resources that should be allocated to developing further storyboards and digital projects for other clients. It can be a common issue in the industry to deliver a final product that is incorrect in terms of the sequences, videography, ratios and music as a result of storyboarders and motion graphic designers failing to pay the required detail to the clients brief; or commission a project on the initial briefing with no feedback from the client.
Utilising stock motion graphics that fit the requirements of the clients briefing and building the storyboard around the sequence that the template provides, enables you to adjust the sequence of the motion graphic template and send to the client or network for approval and feedback prior to when the developmental work begins. Seeking approval from the client before the final work is commissioned will minimise the need for re-rendering and re-editing once the final project has been sent to the client.
Visit the website of a reputable motion graphics template company and view the hundreds of available templates that can be incorporated into your business model to create leading edge motion graphics projects.
About the Author
Find customizable motion graphic packages for broadcast, film and general production. Template Digital’s automated storyboarding makes the approval process even easier.