Article by Sabby Tirret
Your business just introduced a brand new line of products and you need customers to buy in and make the line viable. You’ve a website that is both straightforward and persuasive and describes the new products in detail and you have thrown a some money towards a search engine optimization campaign to make sure that it ranks well and draws as much traffic as it possibly can. Unfortunately Seo is a gradual process and you want to get some preliminary results quickly. Also, your recent Ppc campaign is coming up against some initial obstackle. If the line could merely reach a particular consumer critical mass you feel it would be a real winner. One of your dealers suggested that you should contemplate a strategic email marketing promotion but you don’t know a great deal about that or even how to start.
## I already have somewhere between 200 and 300 genuine email addresses of folks who’ve discovered the site since it went live and registered to receive more information. Is that a substantial enough list to commence some sort of marketing promotion?
That is more than enough. A carefully considered campaign can efficiently help convert those folks who have already expressed an interest in your product line by keeping your website and what it provides front of mind. Past visitors to a website will sometimes need scarcely more than a few reminders and a bit of extra persuasion to become customers.
## Should I be shopping for some kind of marketing agency or a software package of some kind?
Professional options for both definitely exist. Much depends on what you need to have done and how much time you can devote to an email marketing campaign. A good software package will help you create and send out your emails and handle your subscription lists. With several of them you do not even need to download anything, you can just access the platform online, whenever, wherever. The further range of services that a marketing agency can provide is extensive depending on your requirements and it can be coupled with any software package you choose.
## How about layout services? I can take care of the content of my emails but I’m no professional designer.
The top software packages will afford you a full library of useful templates around which to develop your email. You can simply add your own graphucs and change the colors to match your brand for a professional look in seconds. If you’re still uncomfortable with the final results, of if you simply do not have the time, a dedicated email marketing firm will be able to provide writing services which takes full advantage of the marketing experience of their team.
## Is there a way to track how these efforts work or will I just be sending out emails and hoping for the best?
A professional campaign is rigorously tracked through a variety of criteria and the data collected is used to further refine and focus your campaign. If you’re dealing with a serious marketing service there ought to be very little guess work involved
If you’re interested in finding the best email marketing software go online and google “Email Marketing Software” or “Email Marketing Service” and see what is out there. If you have the emails of legitimate customers or prospects it is worth your while to make the most of them in a way that will connect you to your clientele and help promote your new line of products.
About the Author
An effective email marketing service provider like EmailMarketing.net will help you better connect with your client base while keeping your email marketing cost in line with your budget.